Who's Cuter: The Pug or The Girl ???

Advertising is an art. It either makes or breaks a brand.

I loved Hutch ads -- more so, the pug in it. When Hutch became Vodafone, off went the pug. The effervescence and the warmth in the ads went missing and Vodafone ads turned out insipid and bland --Well, until they decided to bring back the pug.

So, the Vodafone guys take the pug and add some really lilting music and come up with an amazingly cute concept. And launch a massive campaign in the midst of IPL.
Stroke of Genius!!!

It's been a hot topic for discussion since, almost as much as IPL itself. Ever since I've seen the ad, I've been humming the jingle a lot. It's so damn addictive. Listen to it and then try getting it off your lips. :)

Everyday I want to fly, stay by my side...
Everyday I want to dream, stay by my side...

Every morning I wish I could just play....
Wish the mornings would just stay...

P.S: However cute this ad maybe, the Vodafone network in Bengal sucks big time. Period. Time for some magic from the ad to rub off on the network here.

Video Courtesy of Dave/Street'Dog'/10.110.9.49 :P

Down Memory Lane

RK Hall, Main Building, Dost Log(Couldn't get all in one),Mech Dep

As 4 years of IIT draw to a close (and as the final end sems draw near), it feels apt to take a trip down nostalgia lane. 4 years ago, I set foot into IIT with starry eyes and lofty ambitions. Will that 'ME' be satisfied with the 'ME' that is all set to roll out of this place??? So much has happened over the course of 4 years that I feel it should all be chronicled.

Had fun. Had mastooo fun. Awesome Section 8 in the first year. Made great friends. Bunked a lot of classes. Nasty NCC camp. Movie sessions in my room. Learnt cards games (Rummy and Bluff). Helped friends copy during exams. Supercool Darjeeling Trip. Steeled the rigorous OP period. Watched tonnes and tonnes of movies. Lost track of time playing QuizRoom1 -- Jumble + Trivia. Basketball. Exacting Mech dep courses. Put fight for a girlfriend -- No Luck. Vizag Steel Plant Intern. Gajuwaka Theaters rounded off. Lonely Hyundai Internship. Quizzed a lot. Won a number of prizes Quizzing. Made great, great friends (re emphasis). Sweated out hard for grades. Kshitij rocked. Intern Rocked. 'Twas Mall Time at Bangalore. Mysore-Ooty Trip was fun. Gobbled dozens of novels. SitComs on the Lan. BTP Toil. Spent Endless hours in QuizRoom2 -- Guess the Word. Flunked CAT. Landed a Job. Hosted Friends at home. Kalingapatnam beach trip rocked. Treats and Treats and Treats. Had fun. Put fight for a girlfriend -- No Luck. Farewells. Best outgoing Techie. Respect, perhaps. BTP Load again. Awaiting the future.
(to follow....... Last End sems, Grand Viva, B Tech Project presentation)
(in chronological order)

I've laughed and I've cried at times over the years here.
I've consoled and I've been pacified.
I've vented my ire and at times have been at the recieving end of it.
I've felt down and out at times and I've felt exuberant too.
I've worked hard and have also lazed a lot.
I've experienced success as well as failure in equal doses.
But, I've loved every moment of my stay here at IIT, Kharagpur and all that this place has thrown at me and taught me along the way. I wouldn't want to imagine these 4 years having gone by any other way.

Vindication

April 2005
RK HALL TEA PARTY FOR THE INCOMING BATCH

Screaming Seniors. Their unending devotion for the hall showing. Devotion, teetering on the edge of Jingoism. Endless Gyaan. Speeches and unending Homilies concerning the General Championships, Hall Traditions and Hall Tempo. Chaos and Hullaballoo.

Amidst all this, I can't help but notice the Awards boards perched alongside a portrait of Dr.RadhaKrishnan. And what a difference these boards made to the ambience of the entire place. The entire foyer though rustic, seemed awe-inspiring. I remember standing there reading a few names immortalized on those boards for posterity and I quietly wondered.......

Circa April 2008
RK HALL FAREWELL TO THE OUTGOING BATCH

Best Outgoing Technology Student.
Surprise, Elation, Satisfaction.

A 3 year old dream come true.

It's been one hell of a ride in RK Hall. Thanks for the accolade, mates and this award also futher vindicates my belief that if we discharge our duties to the best of our abilities, the recognition and the adulations will automatically follow.

The plaque besides my Lappy :)

Checkmate

Ever heard that every relation is a gamble.
Ask me and I'd say it 's more of a chess game than Russian Roulette.

For every relation,
There exists a first move - the opening.(One of them has to do it)
The advantage will lie in the hands of player 1 if he can make an intelligent opening.
Make a faulty opening and you surrender all advantage.
Player 2 can seize the advantage if he can counter attack.
If both don't relent and play hard, you have a stalemate situation.
You got to make sacrifices to ultimately WIN.
To come out unscathed you got to play smart.
Or else you will be CHECKMATED.

Staring down the Abyss

Hermetic.
Claustrophobic.
Petrified.

Couldn't find "One word" that could embody all that I am feeling right now. The English Lexicon still needs expansion. What's your say???

Just like with every other semester ending, I see humongous deadlines, submissions, exams and coupled with these, the rat race to stay ahead of competition. Just fathom this -- BTP, Grand Viva and EndSems. And with the kind of preparation that I have had so far, it doesn't need a psychiatrist to figure out the state of my mind right now.

Just imagine staring down the Abyss and waiting to take the (inevitable) plunge.

P.S : Did I hear Exequies, anyone???